Getting the Beauty Shot
The beauty shot is much more than a pretty picture. Beyond accurate color representation, it must also clearly show the artwork’s true form and accentuate its shape and curvature. To do this, I test photograph a variety of different set ups and possible positions with one piece of art in a series. I experiment with props and move lights, until I get the best most artistic photo composition that satisfies all of my image criteria. In an ideal shot, the artwork fills the frame. I also aim for rich color, high contrast without glare, engaging reflections and attractive angle with crisp focus.
If this prep work seems overwhelming take heart. Once you
find the perfect setup, taking the pictures is easy. Simply swap the first
piece of art out for the second, and then the third. I cycle each of the pieces
in the series through the photo tent until I’ve taken pictures of each one in
the exact same position. By keeping the photo composition constant, I provide a
clean distraction free presentation of the entire collection. This focuses full
attention on the subtleties and nuances of the individual pieces of art.
Once a piece is staged inside the tent, I take a minimum of
three pictures using three different aperture settings. This bracketing, as mentioned earlier gives
me options, so I can select the finest quality image for each and every piece
of art.
What constitutes a series?
Before moving on, let’s clarify. A series is a collection of pieces that share
a similar theme. The common link can be any number of things, including: subject
matter, size, shape, color, technique, medium or story. Grouped, the pieces
complement each other and make a bold, showy statement. And yet at the same
time, each piece is uniquely individual and can stand alone.
Why work in a series?
Simple, strength in numbers. A collection of pieces has a
greater longer lasting impact on perspective buyers than a single piece. A
series portrays confidence, longevity and a serious commitment by the artist to
the craft. It also builds trust, by showing consistency in the quality of your workmanship.
In addition, working in series, generates residual sales. Costumers enamored by
your work are likely to buy companion pieces for themselves, or gifts for family
and friends.
The number of pieces in a series varies. Each of the forms
in my Signature Collection has twelve individual pieces. In the past, I’ve had a
series with as few as three pieces.
Getting down to business.
In general, I wait for the series to be finished before
moving into the marketing phase, which begins with taking high quality images.
I wait, primarily because the photo equipment is bulky. When not in use it’s
stored out of the way, in a closet where it stays in pristine condition and
clean. Then, when a series is completed, I transition from hands-on
construction to cataloging.
For organizational purposes, each piece of art it tagged
with a small strip of masking tape with a number. Later each piece will be
given a unique title along with a fairy tale description. Initially numbers are
used to quickly match the art with the corresponding picture.
Props for stylizing your art.
Props may seem like trivial things but used effectively, they
are vital components that make your work stand out. My purpose with website and catalog images is to show the natural beauty of the material and the art’s
graceful form. To keep these pictures uncluttered I lean the artwork up on
clear glass blocks or clear acrylic stands that go unseen in the photo. I avoid
metal plate stands, even though they make set up easy, however they hide part
of the artwork.
Now when arranging other marketing images, I consider
photographing the art on a textured backgrounds or in a setting that creates an
inviting mood. Some great textures are bamboo mats, smooth river rocks, rice or
sand. These all suggest a serene, organic theme. While nuts and bolts, rough
cement or corrugated cardboard send a totally different hard-edged message. This
is where you can show some personality. Get creative and make your images as
unique and interesting as your artwork. I don’t think of this extra effort as a
chore, but rather as another creative outlet; it’s another ripe opportunity for
self-expression.
Assorted clear props. |
If you’re still wondering why I go through so much effort to
take my own pictures, consider this. It gives me the freedom to extend my
creativity beyond the art form and actively build my brand by crafting my own stylized
images.
Side view of artwork raised on glass sqyares. |
If I can do it, you can too.
The backup plan.
If you’re not on a position to dive this deep into equipment
and supplies, consider trading talent with a local, professional photographer.
You might offer them a custom piece, maybe a bowl or light fixture in exchange
for their expertise and time, to set up and shoot picture perfect images that
SELL!
You got this!
Lisa
Lisa
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